Vegan Fact Checker Andrew Gough Vegan Fact Checker Andrew Gough

Dismantling the AHDB’s ‘Eat Balanced’ campaign of misinformation

The Agriculture and Horticulture Development Board (AHDB) came out fighting this Veganuary with its ‘Eat Balanced’ campaign, spending a reported £1.5 million on ads that specifically mention vegan diets and nutrients such as B12 and iron. There’s a strong focus on health, some mention of the planet, but nothing about the impact on animals. So, of course, we’ve released our own ad to set the record straight.

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The disturbing link between slaughterhouse workers and PTSD

As animal rights activists it’s easy to demonise slaughterhouse workers, the cogs in the machinery of death. We ask ourselves what drives a person to choose to kill sentient beings for hours each day, a constant barrage of the most horrendous sights, sounds and smells. We round up the research and articles that try to get to the bottom of slaughterhouse work and its effect on mental health.

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Veganism explained Andrew Gough Veganism explained Andrew Gough

Will a Biden presidency change anything for animals?

Less than one day into his first term as the most powerful man on the planet and US President Joe Biden had already signed no less than 17 executive actions with the aim of overturning some of the most controversial policies of his predecessor, Donald Trump. But will any of these, or indeed any of Biden’s plans for the next four years, have any positive impact on non-human animals?

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The dark marketing secrets behind the food you eat

In our video This is how the dairy industry lied to the world, we revealed the many ways in which just one of the many faces of animal agriculture has been colluding with governments to mislead the world for over a century. Manipulative messaging has been a huge part of that lie, so let’s look at some “iconic” advertising that demonstrates the psychological tricks being used to fool people into consuming more animals.

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Vegan Fact Checker Andrew Gough Vegan Fact Checker Andrew Gough

DEBUNKED: “Vegans should abandon soya milk if they want to save the planet, urges sustainable food charity” - Daily Telegraph

Last year a study came out that pointed the finger squarely at people who drink soya milk as the true villains of Amazon destruction. Thanks to environmental author Tim Bailey, we take a look at the Sustainable Food Trust’s dodgy calculations, which the anti-vegan media was quick to amplify not least of all the Daily Telegraph.

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Surge in 2020 Part 1: January to June

2020 is probably a year many of us would rather forget, but it wasn’t all bad. Andrew Gough, media and education coordinator at Surge, takes a look back at the last 12 months of Surge campaigns and projects starting with January to June. We’ll be releasing Part 2 of our round-up on New Years Day.

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Rudolph the red-nosed COVID carrier and the children being put at risk

Every year, as Christmas approaches, the UK plays host to a bevvy of live reindeer events from garden centre car parks to pubs, town centre parades, Santa’s grottos and more. What better way to spread festive cheer than to use some non-native animals who do not adapt easily to the climate here as mere props around Santa? Yes, it is as depressing a sight as you’re imagining. Rehana Jomeen, Festive Events Campaigner at Freedom for Animals, writes.

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