A new investigation by Animal Equality UK has prompted a criminal investigation after revealing a litany of horrors including piglets being killed with a hammer or slammed on concrete floors and mother pigs with severe uterine prolapses being forced to walk before being shot.

Red Tractor’s latest friendly face of YouTube, the ultra-relatable “busy mum” ‘Emma’, is on a mission to discover all the wonders of UK farming. it is excellent marketing, but yet another attempt to improve the rapidly sinking public image of animal farming.