News, Politics & law Andrew Gough News, Politics & law Andrew Gough

UK meat industry to exploit prisoners because no one really wants to kill and slice up animals

News emerged this week of a desperate plan being concocted by the UK meat industry to address its labour crisis by employing prisoners via work release schemes. They say it’s the result of the combined effect of Brexit and Covid, but all it confirms is that only people with no other options would choose to butcher animals.

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News, Environment, Farming, Industry Andrew Gough News, Environment, Farming, Industry Andrew Gough

The meat industry is using ‘tobacco company tactics’ to lie about its role in the climate crisis, but are we really surprised?

Breaking news: the animal agriculture industry is lying to us about climate change. For those of you who follow us, this will be yesterday’s news, but for others, it will come as somewhat of a surprise to learn that ten of the world’s top companies and industry groups are borrowing tactics from the tobacco industry to deliberately ‘obfuscate the science’.

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Andrew Gough Andrew Gough

Emma really hasn’t discovered the truth behind Red Tractor

Red Tractor’s latest friendly face of YouTube, the ultra-relatable “busy mum” ‘Emma’, is on a mission to discover all the wonders of UK farming. it is excellent marketing, but yet another attempt to improve the rapidly sinking public image of animal farming.

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Andrew Gough Andrew Gough

“BREAKING NEWS: EU censorship makes it illegal for vegans to enjoy dairy-free alternatives”

As absurd as that headline sounds, it could very soon be a reality. Amendment 171, currently being considered for approval by the European Commission, could soon make it illegal for producers of plant-based dairy alternatives to use not just terms like “creamy” and “buttery”, but even hint at an association. We take a look at this lobby-led censorship, other bans like it and what it means not just for vegans but Europe as a whole.

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Vegan Fact Checker Andrew Gough Vegan Fact Checker Andrew Gough

Dismantling the AHDB’s ‘Eat Balanced’ campaign of misinformation

The Agriculture and Horticulture Development Board (AHDB) came out fighting this Veganuary with its ‘Eat Balanced’ campaign, spending a reported £1.5 million on ads that specifically mention vegan diets and nutrients such as B12 and iron. There’s a strong focus on health, some mention of the planet, but nothing about the impact on animals. So, of course, we’ve released our own ad to set the record straight.

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