‘COERCIVE AS F*CK’: did tone-deaf meat fakers THIS manipulate vegans into tasting flesh?

Last week, fake meat makers THIS released a video showing vegans taste-testing what they were told were animal products for a “social experiment”. The bizarre advert was the latest in a disturbing anti-vegan marketing trend, following in the footsteps of plant-based brand Oatly, but was there something even more sinister going on? Andrew Gough writes.