Canada Goose has declared it is to go fur-free by next year in what to many people is a surprise announcement and victory for animal activists. “Our future is fur free,” said the brand whose past is synonymous with the abhorrent use of coyote skin trims on its trendy parka jackets.

Bastion of highstreet horror Canada Goose is planning to open a new flagship store in the Scottish capital, drawing fresh condemnation from animal rights groups for their abhorrent use of coyote fur and goose down in their trendy parka jackets. We take a fresh look at everything wrong about Canada Goose, including their pledge to use ‘reclaimed’ fur from next year.