Vegan TV ad highlighting meat-eaters' hypocrisy banned after UK viewers complained of distressing images
NEWS: The commercial, created by advocacy organisation Vegan Friendly UK sought to highlight the disconnect between people saying they care about animals but still eat them - but many did not want to see it.
Dismantling the AHDB’s ‘Eat Balanced’ campaign of misinformation
The Agriculture and Horticulture Development Board (AHDB) came out fighting this Veganuary with its ‘Eat Balanced’ campaign, spending a reported £1.5 million on ads that specifically mention vegan diets and nutrients such as B12 and iron. There’s a strong focus on health, some mention of the planet, but nothing about the impact on animals. So, of course, we’ve released our own ad to set the record straight.
The dark marketing secrets behind the food you eat
In our video This is how the dairy industry lied to the world, we revealed the many ways in which just one of the many faces of animal agriculture has been colluding with governments to mislead the world for over a century. Manipulative messaging has been a huge part of that lie, so let’s look at some “iconic” advertising that demonstrates the psychological tricks being used to fool people into consuming more animals.