MISSION: CHANGE THE FACE OF FASHION
THE SURGE LONDON FASHION WEEK ANTI-FUR CAMPAIGN
For two years (2016 - 2018) Surge ran an on-going campaign demanding that the British Fashion Council ban fur
from the London Fashion Week catwalk. Our protests went from a small but powerful group of 25 protesters, to 250 protesters in one year alone. Alongside over 300,000 signatures on our petition and support from vegan celebrities, the public demonstrated a huge opposition to fur at London Fashion Week. This ultimately resulted in the catwalk being 100% fur-free by September 2018.
Furthermore, following on from our protests at the prestigious LFW Burberry shows, Burberry announced
an entire ban on fur and angora across their collections.