Following on from the launch of our brand new campaign Milk, This is Your Moment, the dairy industry have released their TV advertisement, that we, the taxpayer, have funded. 

However, our counter-campaign is going strong.

The community have fully taken over the #milkyourmoments hashtag, and our petition has over 25,000 signatures and our campaign videos have received over 330,000 views.

We have also released our second Milk, This is Your Moment campaign video entitled "A message for animal farmers" - grabbing the attention of farmers across Facebook, alerting them to our information pack for farmers, advising them on how to transition to plant-based farming.