We are so excited to say that our first 2020 London Underground vegan advertising campaign went live on December 31st 2019, just in time for Veganuary.

There is no place for animal exploitation in this decade, and we are asking the public to reject animal products and sign up to Veganuary, and to stay vegan for 2020 and beyond. 2020 is already looking to be the year of veganism - and with over 370,000 people already signed up to Veganuary, we’re off to an amazing start.

Our brand new advertisements will reach over 750,000 people, with a clear and concise vegan message.

Animal products do not belong in a progressive society and we will continue to campaign vigorously until they are abolished for good.

We hold all the power as consumers to shape a better, and kinder world. So if we want to change the world, as so many of us do moving forwards into the climate crisis, let’s start by looking at what’s on our plate.

We hope you love our new campaign!