NEWS: Money spent on developing plant-based meat alternatives results in far greater reductions in greenhouse gas emissions than if the same investment was made in any other eco-initiatives, said Boston Consulting Group (BCG).

OPINION: Starbucks today made the staggering announcement to remove its plant-based milk surcharge and instead apply it to cows’ milk to combat what it called “dietary racism"…or did it? The news turned out to be fake, but did it highlight discrimination against those who cannot stomach dairy?

It’s long been a criticism of vegan diets that our ‘fake meat’ products are too expensive when compared to the original cruelty-ridden versions. But no longer it seems, at least at Co-op with the announcement that it will slash prices to create parity between items like its plant-based burgers and sausages and the versions non-vegans buy.

Several industry reports released in the last fortnight, concerning the onward march of the plant-based food sector, have generated some truly attention-grabbing headlines. There is no denying that the increase in products is great news for consumers who choose not to eat animal products some of the time, but as ethical vegans, are we celebrating a little too much?